Overview
Celebrino is a large outdoor and indoor venue that hosts weddings, birthday parties, and social events
I did not design the branding system, but I was able to help define their guidelines for a more consistent brand. I had the pleasure of designing print and digital collateral to show off their beautiful venue.
the challenge
Celebrino’s brand image needs to be tidied up to reflect the beauty and elegance of the venue. We need to also increase audience interaction on social media.
Our goal is to increase audience comments, likes and direct messages on Instagram by 15%.
collateral
While I was the Brand Manager for Celebrino Event Center, social media interaction increased by 20% in my first month.
The Celebrino Instagram during my role as Brand Manager
The Celebrino Instagram before my role as Brand Manager
branding guidelines
reflection
It was exciting and daunting to take off with running this account’s Instagram. However, our goal to increase audience comments, likes, and direct messages on Instagram was surpassed—we hit an increase of 20% in the first month. Marrying the image of the classy venue + the brand image (see what I did there) was helpful to achieving this goal. We were able to book nearly the entire year out by April. Cheers!
