Art direction · Illustration · Storyboards

For two years at Google, I developed the visual language for instructional and training content across Google Help, Google Play, and internal learning platforms. Working within Google's brand guidelines, I contributed illustration, character design, storyboarding, UI screens, and iconography across dozens of projects. My team produced 8 of the 10 most-viewed instructional videos on the Google Help YouTube channel, contributing to a 53% increase in views and exceeding average subscriber growth by 3,000 users.

Youtube help videos

Each video started as a storyboard to map out how the content would move, what the viewer needed to see at each moment, and how illustration could make an abstract product feature feel intuitive and approachable.

I developed the visual concept, storyboards, and final illustrations for multiple videos, including a Google Assistant instructional piece designed to show the product's features interacting naturally with everyday life.

For a video on using your phone as a remote, I developed hybrid-fidelity UI screens that illustrated the process clearly without overcomplicating the visuals.

My team achieved a 53% increase in 2022 Google Help YouTube views, exceeding the average subscriber growth rate by 3,000 views.

Character illustrations

Building characters for Google meant designing a system, not just a set of illustrations. Each character needed to hold up across different contexts, such as teaching, reacting, sitting at a desk, waving, explaining while remaining visually consistent and on-brand. I was intentional about representation throughout: the cast includes people with disabilities, non-binary people, people of color, and a wide range of ages. The goal was a character library that reflected the breadth of Google's global user base without feeling tokenistic or flat.

infographics & icons

"Alongside video work, I designed infographics and iconographic systems for internal training platforms, knowledge base articles, and DEI communications. Some of these served as internal style guides showing teams the visual standards for how infographics should look and function. All assets had to communicate quickly, hold up at small sizes, and stay within Google's tightly defined visual system.